![]() ![]() ![]() It’s like making a hot dog out of Kobe beef, or lighting your cigar using an early Picasso in lieu of a match. The whole point of eating Ainsworth’s wings (or the gold-leaf donut that was once sold in Brooklyn, or the maki roll dressed in gilded nori in Tokyo), by contrast, is the languid extravagance of destroying value. (For a hundred grand, the club was happy to serve it with a bigger rock.)ĭiamonds, though, are forever once you finish your Martini, you’re left with a take-home souvenir. But, short of treating caviar like mashed potatoes or serving a whole white truffle to be eaten like an apple, it’s virtually impossible for a restaurant dish to reach a truly eye-popping price tag without an assist from the mineral world-like, say, the diamond that rested at the bottom of the glass of the the ten-thousand-dollar Martini once served at Vaucluse, a night club in Hollywood. Over-the-top luxury foods are a reliable public-relations gambit for any attention-hungry restaurant-even in the years before the advent of Instagram, my e-mail inbox would fill up with thousand-dollar omelettes and millionaire Martinis, constructed with a laundry list of pricey ingredients. He giddily bites into one, emerging with a foiled mouth, like an Egyptian queen, or a Spring 2016 Prada runway model, or a Diane von Furstenberg purse. Once the wings are done with their powdered-gold shower, they land on a table in front of Cheban, who is sitting with an Insider reporter. Brian Mazza, the president of the company that owns the Ainsworth, explains in the video, which was shot in one of the restaurant’s Manhattan locations, that he knows Cheban from the world of night life, and was inspired to work with him: “I said, ‘Bro, let’s do a collab.’ ” The video was produced by Insider, the life-style arm of the media company Business Insider. professional and self-propelled media personality who-despite an aggressive attempt to rebrand himself as a culinary influencer, complete with the nom de guerre Foodgōd-remains best known as a friend of Kim Kardashian. ![]() The creative force behind this intestinal El Dorado is Jonathan Cheban, an erstwhile P.R. The golden hot wings cost forty-five dollars for ten or ninety dollars for twenty, or you can drop a thousand dollars for a pile of fifty plus an aureate bottle of Armand de Brignac champagne. microparticles turning these hot wings into golden hot wings, which a person can order, if she so chooses, at the Ainsworth, a restaurant with locations in cities including New York, Hoboken, and Newark. In the next frame, a mound of the metallic wings takes on even more glitter, as does the gloved hand of the cook guiding them, a dust storm of 24k. “Customers in our new Spring location are in for a treat.”Īccording to the restaurant’s website, more than 30 new locations are coming soon to cities across Texas, Oklahoma, Louisiana and Nevada.Last week, seemingly every time I opened my laptop or unlocked my phone, I was presented with the same video, in which a chicken drumette is fried amber-dark, then dunked and swirled in an iridescent, vividly yellow sauce that resembles molten gold. “Golden Chick is proud to differentiate ourselves from other brands with our expansive menu, including freshly made salads, chicken salad, roasted chicken, and hand-breaded catfish,” Parmelee said. Ali is a first-time Golden Chick franchisee. JUST BETWEEN FRIENDS: One of Houston's biggest consignment sales is coming to Spring's Grand Parkway Sports complexĪyaz Ali will be the owner of the new location, located at 747 E. We’re looking forward to dishing out delicious chicken creations, and to Ayaz’s success as a Golden Chick franchisee.” “Houston and its suburbs have welcomed us with open arms, and it’s been amazing to see such positive feedback from our loyal customers. “2023 is off to a tremendous start for Golden Chick, and we’re excited to be continuing our success by opening a restaurant in such a rapidly growing area,” Mark Parmelee, president and chairman of Golden Chick, said in the release. COMING TO SPRING: Urban Bird Hot Chicken set to open in City Place as part of massive expansion across Houston ![]()
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